Saint James Iced Tea is making a strong return to Coachella this year as the exclusive tea sponsor for Guess’s branded housing, providing gift bags and branded slushie machines, while also hosting events like pool parties and gifting suites in collaboration with True Religion and The Palm Tree Crew Golf Classic. As part of its strategy to drive brand awareness and boost retail sales, Saint James will also be the official iced tea partner at Stagecoach, with products available at concession stands and various sampling activations to engage festival-goers and connect them to nearby retailers.
Read full article by ModernRetail HERE.