College sports season is kicking off with an icy, delicious bang with Saint James Iced Tea. We’re hitting the road, joining the Athletes First Tailgate Tour 2024 for cross-country sports fun. We’ll be traveling the nation, visiting 10 major college rivalry games, and bringing the Saint James x Athlete’s First tailgating experience to life.
The game day experience will activate everyone’s inner athlete and supercharge the fans. We’ll have designated bars and local-inspired foods in addition to ever-flowing iced tea. For a fun time, attendees can hit up the Saint James activation area for classic tailgate games such as cornhole and jenga and TVs to watch the action, along with sampling bars and a digital photo booth to memorialize the experience. Fans will also get access to Athlete’s First and Saint James co-branded merchandise of all kinds so they can take the tour home with them and show off their tailgating creds.
Join us on tour! Texas vs. Michigan game, we’ll be at:
- UCLA vs. LSU – 9/21
- Mississippi State vs. Texas – 9/28
- Alabama vs. Tennessee – 10/19
- Penn State vs. Ohio State – 11/2
- Florida State vs. Notre Dame – 11/9
- UCLA vs. Washington – 11/16
- USC vs. UCLA – 11/23