"Saint James Iced Tea Taps Juicy Couture and Ashtin Earle for New Back-to-school Peach Flavor" - WWD

Budding social media star and fashion mogul Ashtin Earle is “Princess Peach” in the new back-to-school collaboration with Saint James Iced Tea and cult-favorite Y2K brand Juicy Couture.

Now available, the limited-edition collection features a brand-new drink flavor called Juicy Peach, which fuses black tea from Assam, India, with a plant-based sweetener and natural fruit. Marrying the heritage of both the beverage brand and the velour tracksuit line, the cream-colored bottle — the first made from 100 percent recyclable aluminum — features Juicy Couture‘s trademark old English-style font with a print that’s meant to mimic tiny rhinestones.

Read more on WWD here.